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About Us
Bryan Steinberg, Founder & CEO
Luxe Shield is a proudly Canadian owned and operated business. Over 30 years ago, Mel Steinberg made a special connection with the flagship Mercedes-Benz dealership in downtown Toronto. Upon discovering they were in search of a quality license plate cover, Mel approached the company with a one-of-a-kind product. Mercedes wanted a cover that was worthy of their brand and to enhance their fleet of luxury vehicles. They were so impressed with Mel's product that Mercedes-Benz decided to use his license plate cover on all their new and pre-owned vehicles for over 3 decades.
After Mel's untimely passing, his son Bryan created Luxe Shield; not only to honour his father’s legacy as a successful entrepreneur, but also to take his vision further and become the leading manufacturer of license plate covers in North America.
Mel Steinberg, Luxe Shield's inspiration
Canadian International Auto Show, 2016
Since their launch at the Canadian International Auto Show in 2016, Luxe Shield’s premium license plate covers have become one of the highest rated automotive accessories with over 1000 five-star reviews on Amazon in the United States and Canada. We are so confident in our products that we offer a limited Lifetime Warranty on all of your purchases.
Charlie, Brand Ambassador
Luxe Shield is a proudly Canadian owned and operated business. Over 30 years ago, Mel Steinberg made a special connection with the flagship Mercedes-Benz dealership in downtown Toronto. Upon discovering they were in search of a quality license plate cover, Mel approached the company with a one-of-a-kind product. Mercedes wanted a cover that was worthy of their brand and to enhance their fleet of luxury vehicles. They were so impressed with Mel's product that Mercedes-Benz decided to use his license plate cover on all their new and pre-owned vehicles for over 3 decades.
Mel Steinberg
After Mel's untimely passing, his son Bryan created Luxe Shield; not only to honour his father’s legacy as a successful entrepreneur, but also to take his vision further and become the leading manufacturer of license plate covers in North America.
Bryan Steinberg, Canadian International AutoShow 2016
Since launching to the public at the Canadian International Auto Show in 2016, Luxe Shield’s premium license plate protectors have become one of the top-rated auto accessories on Amazon in Canada and the USA. With over 1000 five-star reviews, our company prides itself on delivering customers our highest level of quality, service and support.
Charlie, Brand Ambassador